Everyday millions of people go online to order products and services. As consumer demand grows and modern technologies emerge, eCommerce businesses are constantly looking for the ways to improve their sales and marketing efforts. The future of ecommerce is going to be considerably different than it is today; however, there are many opportunities that online companies will want to take advantage of to build their brands and generate revenue. Here are some trends we are already seeing.
Easy Pay and Delivery
Mobile payments, voice-activated purchases: eCommerce will be more seamless, personalized, and secure. Consumers will have an easier time making purchases online, which means that they’ll be buying more items from your business than ever before.
The Growing Popularity of Mobile Devices
The growing popularity of mobile devices will lead to more eCommerce transactions on the go. Mobile devices have become an integral part of our daily lives, and they are quickly becoming the primary way people access information and make purchases. According to research by Nielsen, 97% of Internet users now own a smartphone, up from 87% just three years ago – and this number is expected to continue rising as more people sign up for 4G networks and other high-speed data services that allow them to access information quickly on their phones without having to rely on Wi-Fi.
Social Media to Connect Consumers with Companies
Social media platforms like Facebook, Twitter and Instagram can be used for customer service, marketing, and branding, as well as driving traffic to your eCommerce site. Social media also provides an opportunity for companies to gather feedback from their customers on how they could improve their products or services.
Email Marketing to Grow as a Marketing Channel for eCommerce Businesses
Email marketing is an effective way to connect with your audience. The key is to create a consistent stream of content that keeps them engaged, whether it is through emails or social media.
Email marketing allows you to reach out directly people who have already expressed interest in your brand or products, meaning they are more likely to respond positively than those who have not yet heard of you. This means that when done correctly, email marketing can help growing your business by increasing sales conversions and building trust between customers and companies alike!
The best types of emails include newsletters – send out newsletters once per month/week with updates about new products/services available from you or related businesses. This shows potential customers that there is something new coming soon which will keep them interested until then (and potentially even after launch). You should also include links within these newsletters so readers can easily click through if they want more information about specific topics discussed within each one.
Personalization is a key component of the eCommerce experience. Consumers want to feel like they are being treated as individuals, and personalized interactions can help businesses build trust with their customers. But while personalization has been around for some time now, it has not always been easy or cost-effective for businesses to implement. Real-time personalization offers an opportunity for businesses to offer customers customized interactions with minimal efforts or costs.
The future of eCommerce is going to be quite different than it is today, but there are many opportunities that online businesses will want to take advantage of to build their brands and generate revenue.
The future of eCommerce is going to be quite different than it is today. Softsys Hosting offers different eCommerce options such as nopCommerce Hosting, WooCommerce Hosting and Enterprise Magento Hosting for businesses of any size. The growing popularity of mobile devices and social media will lead more consumers towards shopping online, while real-time personalization will enable them to receive customized experience with minimal efforts or costs.